微信广告 + 企业微信获客解决方案升级
链卡 丨 2021-06-23 00:28:41
导读：微信广告 + 企业微信获客解决方案升级
01
快捷操作，高效获客
广告主仅需在原生页使用官方组件，即可快速搭建企业微信获客落地页，让顾客可通过广告高效添加客服企业微信。新手广告主推荐使用该链路，可快速验证企业微信获客效果。
线索链路：线索组件叠加企业微信
双重沉淀用户，长效转化
公众号关注也是广告主最常用的投放目标之一。微信广告结合该链路，引导顾客关注公众号后，通过推文、客服消息、菜单栏等推送客服企业微信二维码，同时沉淀公众号粉丝与企业微信顾客。该链路适合具备一定公众号运营能力的广告主，可通过持续输出品牌相关内容，做到长期触达顾客，并在日常运营及粉丝管理过程中，完成销售转化。
02
提升转化效果
高效导流：企业微信添加组件升级
顾客服务：智能的客服分配
降本增效：归因能力配合智能出价（oCPX)
已对接转化数据上报的广告主，还可以获取添加企业微信客服顾客的广告明细信息，用于内部归因、报表建设和效果优化。
想获取更多产品干货、行业解决方案，以及标杆案例，
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